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Coty has selected Laird + Partners to handle global creative duties on its Sally Hansen, La Cross and N.Y.C. New York Color brands, sources said.
The selection came after a review in which independent Mother and Interpublic Group’s Draftfcb were the other finalists. All of the finalists pitched from their offices in New York. Final presentations took place in December at Coty’s New York headquarters.
Coty and Laird, an independent agency, could not immediately be reached, and Ark Advisors, the New York consultancy that managed the search, did not return calls.
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