Corona "Kite"

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The tropical lagoon in advertising for Corona beer is usually an Eden unto itself, far from the cares of the workaday world. Every now and then, though, the spots make reference to the hubbub of normal life, if only to emphasize how a six pack of Corona can give you the sensation of stepping away from it. That’s what we find in this spot. Corona’s current agency, Cramer-Krasselt, has slightly updated a commercial created in the early 1990s by the brand’s then-agency Campbell Mithun.

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