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How high is your tolerance for goofiness? Your answer likely predicts how you’ll react to this spot for CorningWare, via Cramer-Krasselt of Milwaukee. The idea here is to emphasize that CorningWare’s new SimplyLite bakeware, despite the brand’s famous sturdiness, doesn’t weigh a ton – indeed, that it’s “50 percent lighter than traditional ceramic bakeware”. So, not content merely to show the crockery defying gravity and floating around the room, the spot shows the guests at a dinner party floating along with it.
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