Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Specs
Who Elliott Holt
Age 39
New gig Author, You Are One of Them (Penguin Press)
Old gig Copywriter and strategic planner, Grey Group, TBWAChiatDay, Saatchi & Saatchi
Your agency background informs a good deal of the Moscow section of the book. What was it like working at an ad firm during Russia’s cataclysmic shift toward capitalism?
It was a fascinating culture clash. The agency’s [Grey Moscow] clients were American and British companies who were looking to break into this potentially huge emerging market.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in