Contenders Emerge in Vonage Review

Agency briefings are scheduled for next week

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Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week.

Sources identified the creative contenders as JWT, Havas Worldwide, VML and the incumbent, TBWA\Chiat\Day. VML is only pursuing the digital advertising piece of the creative assignment; the others seek to handle all creative responsibilities.

The media finalists, according to sources, are Horizon Media, Mindshare, TargetCast and the incumbent, PHD. Collectively, the media and creative assignments represent about $10 million in revenue.

Vonage’s media spending exceeded $150 million last year and $84 million in the first half of 2012, according to Nielsen.

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