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Despite the improving economy, the value message remains an important marketing tactic for food companies. Take ConAgra Foods as an example, which this month launched a new ad campaign for its Banquet brand. Ads make an emotional connection with moms, but the underlying message is value.
Print, radio and in-store ads aim to get the point across by depicting everyday situations encountered by moms. One ad shows two sisters sharing a Banquet pie. “End sibling rivalry.
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