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The Clorox brand has launched its first creative agency review in almost two decades. That means DDB risks losing the account that allowed it to return to San Francisco in 1996.
Today, a company spokesperson told Adweek Clorox remains in the initial stages of the review and is not yet ready to provide additional details.
DDB San Francisco opened its doors nearly 20 years ago on the strength of the Clorox business, which was valued at $71 million at the time.
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