CLM BBDO's Alka-Seltzer Effort Scores a Grand CLIO


LAS VEGAS CLM BBDO in Boulogne-Billancourt, France, won a Grand Clio for an Alka-Seltzer print effort here at Tuesday's Communications Awards presentation at the 50th annual CLIO Awards.

For the first time, prizes were awarded for strategic communications/public relations campaigns. The inaugural gold CLIOs in PR were won by Edelman, Chicago, for Brita, and Ketchum, San Francisco, for Haagen-Dazs.

The Communications prizes recognize excellence in print, direct mail, radio, poster and billboard media.

In honor of the CLIOs' 50th anniversary, the three-day CLIO Festival features decade-themed awards shows. The Communications Awards celebrated the 1960s with a video montage of the advertising and design techniques that shaped the marketplace during that decade. The awards show also featured a musical performance by American singer/songwriter Spencer Day and the presentation of an honorary CLIO to Matthew Weiner, winner of four Emmy Awards and executive producer and creator of AMC's period ad-agency drama Mad Men. Weiner was recognized for his powerful storytelling abilities. The ceremony was held at The New Joint in the Hard Rock Hotel & Casino.

The evening's list of Grand and Gold CLIO winners were as follows:

PRINT, 77 CLIOs: 1 Grand, 12 Gold, 22 Silver, 42 Bronze

Grand and Gold CLIOS:

• CLM BBDO, Boulogne-Billancourt, France, Pharmaceuticals, Dissolve Your Problems "Bear, Paparazzi, Magician, Prison" for Alka-Seltzer (Grand CLIO winner in medium).
• Abbott Mead Vickers BBDO, London, Corporate/Institutional, "Inner Child" for Museum of Childhood.
• AlmapBBDO, São Paulo, Brazil, Automotive, Volkswagen Customized Trucks "Volkswagen Customized Trucks - Beer Box, Volkswagen Customized Trucks - Fruit Box, Volkswagen Customized Trucks - Milk Box, Volkswagen Customized Trucks - Egg Box" for Volkswagen Trucks.
• BBDO, Kuala Lumpur, Malaysia, Automotive, Two Worlds    "Bushman & Eskimo, Husky & Camel, Mountain Goat & Crocodile" for Jeep.
• Clemenger BBDO, Wellington, New Zealand, Public Service, Crashed Beds "Bridge, Tree, Creek" for Driver Fatigue.
• Del Campo Nazca Saatchi & Saatchi, Martinez, Buenos Aires, Argentina, Health Care Services, "Children - Tree" for Hospital Alemán - Kinder Plan.
• Leo Burnett & Arc Worldwide Thailand, Bangkok, Home Furnishings/Appliances, "Chicken, Fish, Lobster" for WMF.
• McCann Erickson, Madrid, Spain, Public Service, "Woman Shoe" for Greenpeace.
• Miami Ad School Europe (Student - Sandra Nicolas), Hamburg, Germany, Student, Inspired by Life "Porridge, Brother, Aunt" for Ikea.
• Saatchi & Saatchi Worldwide, Petaling Jaya, Malaysia, Public Service, "Stop" for Guinness.
• TBWA\Paris, Boulogne-Billancourt, Household Products, Mir Black "Mir Black - Spider, Mir Black - Arms" for Henkel.
• TBWA\Paris, Boulogne-Billancourt, Household Products, Mir Laine "Mir Laine 1, Mir Laine 2, Mir Laine 3, Mir Laine 4" for Henkel.

DIRECT MAIL, 13 CLIOs: 2 Gold, 4 Silver, 7 Bronze

Gold CLIOs:

• Lowe Limited, Bangkok, Thailand, Dimensional, "Torture Test" for Breeze Excel Washing Detergent.
• Philipp und Keuntje GmbH, Hamburg, Germany, Collateral, "Balloon" for Chubb Nord-Alarm Security Systems Company


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