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“Advertising agencies are dead.”
That’s what Tony Granger, global chief creative officer at Young & Rubicam, New York, told an audience of industry professionals during the opening keynote question-and-answer session at the 50th annual CLIO Awards here at the Hard Rock Hotel & Casino yesterday.
“This is the worst time in our business since the Great Depression,” Granger said. “If you’re in an ad agency and you’re not thinking [outside] the 30-second box and you’re not thinking [outside] the confines of a spread in a magazine or a newspaper, you’re not going to be around in two years’ time.
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