After bucking the downward trend of most media, cinema advertising took a hit in third quarter. Cinema rep firm National CineMedia reported late Thursday (Nov. 6) advertising down nearly 12 percent to $88.3 million in third quarter.
The company contributed the declines, in part, to reduced spending from the U.S. military, as well as timing of advertising client expenditures and a 7 percent drop in CPMs.
Meetings and events were up 1.4 percent to $7.4 million.
Boosted by a tight TV scatter market, fourth quarter is shaping up to be much stronger for cinema advertising, though inventory is limited.