Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DETROIT DaimlerChrysler AG’s Chrysler Group is tweaking the tagline for its Chrysler brand from “Drive = Love” to “Drive & Love” in a new campaign breaking in January featuring Celine Dion.
BBDO, in Troy, Mich., is the lead agency on Chrysler Group advertising. The Arnell Group, New York, helped orchestrate the Dion deal. Both are part of the Omnicom Group.
“Drive & Love” expresses the “emotional bond” between customers and Chrysler vehicles, said Tom Marinelli, Chrysler brand marketing vice president.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in