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AgroFarma Brands’ has shifted lead creative duties on its Chobani yogurt brand to Gotham, seven months after it hired TDA Advertising & Design.
TDA, an independent shop in Boulder, Colo., landed the account after a review in which Interpublic Group’s Gotham in New York was a finalist. TDA was Chobani’s first lead agency. This time, the account shifted without a review.
In making the change, Chobani vice president of marketing Doron Stern cited Gotham’s “strong strategic insights” and creative credentials.
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