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All the talk about the Great Depression seems to be leading agencies to Wizard of Oz themes. GE began running a spot on the Super Bowl starring a modern scarecrow flopping around to Yip Harburg’s “If I Only Had a Brain.” A new Chips Ahoy spot from Draftfcb casts its animated cookie character in Dorothy’s role in the movie’s classic tornado scene. Mimicking the shots in the film, the cookie runs towards a modest home calling for Auntie Em as he watches a cackling witch fly by and the house becomes airborne.
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