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NEW YORK Chipotle Mexican Grill has selected independent Butler, Shine, Stern & Partners in Sausalito, Calif., as its lead agency following a review.
Moving forward, the agency will handle traditional and non-traditional assignments, along with in-store communications and media planning and buying.
“Chipotle is a passion brand,” said Greg Stern, agency CEO. “We’re very excited to work with their team to leverage the many ardent Chipotle fans in order to create many, many more — and to support the company’s plans for growth.”
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