Chemical Company Joins Staggering List of Marketers to Launch Media Reviews

15 companies with annual business worth $7.23 billion

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Marketers apparently have a fever right now, and the only prescription is more media reviews.

The latest is BASF, which is reviewing its global planning and buying business, now handled by UM, the chemical company said today. UM has been invited to defend, and the process is expected to stretch through the summer.

BASF's media spend was not immediately available. But in the U.S. alone last year, the company spent more than $22 million, down from nearly $29 million in 2013, according to Kantar Media.

Since January, more than a dozen marketers that collectively spend a staggering $7.23

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