Cheil USA has appointed Arun Bordoloi executive strategy director. In this capacity, Bordoloi will work closely with Cheil's clients in defining their market strategies in the current business environment. With over 20 years of global business leadership, Bordoloi has held senior positions at LinkShare, Draftfcb and Razorfish. Prior to joining Cheil, Bordoloi served as svp, services at LinkShare, overseeing the team responsible for marketing, research and integrated efforts. At Razorfish, he developed the client service and strategy practices while leading the Ford and Schwab businesses. Michael Kim, president of Cheil USA said: "Arun brings a wealth of experience in business strategy and driving key initiatives as well as strategic efforts for our online brand and marketing relationships. At the same time, Arun also will play a major role in helping to shape Cheil USA's overall direction as we continue our expansion."