Chase "This Is the Story"

We’re trained from infancy to enjoy hearing stories, which is why it’s seldom a bad idea to give a narrative arc to sales pitches. This spot via mcgarrybowen in New York, promoting Chase’s new Ink credit card for small business, gets good mileage out of the technique. A key selling point for the Ink card is that, as a voiceover tells us, “It’s accepted at twice as many places worldwide as American Express.” To give substance to that claim, the spot tracks a sequence of Ink card purchases that enabled a diverse range of entrepreneurs to transact their business.