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Home to the second largest banking center in the nation, Charlotte is one of the fastest growing cities in the U.S., adding about 70,000 new residents each year. The Charlotte media market is moving up in the Nielsen and Arbitron ranks, too. For the current season, Charlotte nosed out Indianapolis to become the 25th largest TV market with a 3.8 percent increase in TV households.
Last fall, Arbitron redefined the market (to Charlotte-Gastonia-Rock Hill), increasing the population included in its measurement area by 30 percent and bumping up the market’s rank from No.
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