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In an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York City’s Grand Central station. And yes, the display, for Visa’s Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors.
The campaign, using Visa’s TV spots as the main creative element, launched Monday (Feb. 1) and will run the entire month. Spots are shown daily from 11:30 a.m. to 1:30 p.m.
CBS Outdoor created the display in partnership with N4D.
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