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The Problem
Antiperspirant manufacturer Mitchum wanted to make sure its message reached its target consumer (guys who care about smelling good) at the time and place they need it the most.
The Plan
Each of the past three years, Mitchum partnered with Hanger Network to place advertising on its EcoHangers (a hanger made from 100% recycled material). Hanger Network boasts relationships with 35,000 dry cleaners nationwide so consumers came face-to-face with the Mitchum’s message each time they went to the dry cleaners.
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