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BOSTON The world’s largest inflatable beach ball and piñata — certified by Guinness World Records — are the unlikely stars of Carnival Cruise Lines’ upcoming national TV campaign that kicks off on Christmas Day.
This marks the first major push for the client by Havas’ Arnold since the Boston-based agency added the business in a review that concluded in May. The tagline: “Fun for all. All for fun.”
Up first: a pair of 30-second spots shot during events
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