Cannes 2012: Work to Watch

'Adweek' and Leo Burnett pick favorites to win Lions at this year's festival
About the Author

Tim Nudd is creative editor at Adweek.


• Chipotle, 'Back to the Start'
Agencies: Creative Artists Agency, Chipotle

This now-famed morality tale about a farmer driven to factory farming was powered by exquisite stop-motion animation and Willie Nelson's cover of Coldplay's "The Scientist," winning the Grandy at the 2012 Andy Awards.

• Barnardo's, 'Life Story'
Agency: Bartle Bogle Hegarty, London

The British children's charity masterfully chronicled a child's recovery from abuse by going slowly back in time—beginning with a stable adult who visits his former selves played by six actors, ending with a scared 5-year-old boy.

• DirecTV, 'Cable Effects'
Agency: Grey, New York

Buying cable TV forces you to shave your head for money, fake your own death and pal around with Charlie Sheen. In short, it causes your entire life to unravel. Don't let that happen. Switch to DirecTV, says this brilliantly scripted TV campaign.

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