Califorinia Milk Advisory Board "Alicia"

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The audition clip as TV commercial has become as common an ad theme as the reality TV phenomenon that spawned it. The California Milk Advisory Board is the latest advertiser to hitch its campaign to the trend with a new “Happy Cows” campaign from Deutsch/LA that has bovines from all over the world clamoring for a chance to move to California and join the jovial herd. Consumers will get a chance to vote online for their favorite.

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