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It has been a busy week for Sony PlayStation.
On Monday, the brand announced a raft of news at Electronic Entertainment Expo in Los Angeles, including a new look at The Last Guardian, a long-awaited game that's coming out next year. Also at the conference, Sony unveiled a 60-second spot touting its new PlayStation Vue streaming service. (It was Adweek's Ad of the Day.) And now, the company is shifting its digital direct-marketing business to DigitasLBi after a review, according to sources.
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