Burt Bacharach | Adweek Burt Bacharach | Adweek
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Burt Bacharach

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GEICO enlists C-list celebrities to help their real customers tell their stories. Burt Bacharach sings Brenda Coates' story: "I was hit in the rear. Lizard licks his eyeballs. I hope I'll never get hit in the rear again." Charo and Little Richard are featured in other spots.