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Only the King can pull off stealing a product idea from McDonald’s and still look good. This spot promoting BK’s new breakfast sandwich doesn’t bother with any pretense of a unique offering, but instead serves up the King as stealth corporate spy breaking into McDonald’s headquarters to snag the oh-so-complicated recipe for its Sausage McMuffin with Egg. “It’s not that original,” the voiceover concedes, “but it’s super affordable.” Love his attempt to conceal his identity: a gray hoody that does little to hide his ginormous head and crown.
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