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High-end jewelry and accessories company Bulgari has signed a deal to become the exclusive timepiece partner of the Breeders’ Cup World Championships. The 25th anniversary Breeders’ Cup, Oct. 24-25 at Santa Anita Park, Arcadia, Calif., will feature the world’s top thoroughbred horses.
Bulgari, based in Rome, joins Breeders’ Cup marketing partners including Emirates Air, Grey Goose, UPS, Dos Equis, John Deere and insurance firm AIG, which is renewing and expanding its alliance with the event. Financial terms for the Bulgari and AIG deals were not disclosed.
ABC
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