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Having seen governor Arnold Schwarzenegger and domestic actors and athletes succeed with TV spots to promote California tourism, British Columbia has produced its own celebrity-driven commercial to pull in American tourists after the Winter Olympics.
B.C. already dropped a mint to stage the Vancouver/Whistler Games next month and the Paralympics in March.
So the western-most province shelled out another $38 million to break through NBC’s commercial clutter in February with a slick TV ad to keep Americans visiting the Great White North after the Olympic flame is extinguished at the closing ceremonies on March 1.
The Canadian commercial captures Michael J.
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