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NEW YORK The iconic “Milk Mustache” campaign this week kicked off a new initiative, “Drink well. Live well,” that brands milk as “Nature’s Wellness Drink.”
The push from IPG’s Lowe in New York includes an ad featuring Christie Brinkley, one of the first celebrities to wear a milk mustache in the original print campaign that debuted in 1995.
The ad was unveiled today at the Sundance Film Festival, where attendees were encouraged to pose for their own milk mustache portraits at a branded “Wellness Center.”
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