Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As consumer confidence continues to hit all-time lows, more marketers are getting into the insurance business.
Last week, for instance, Hewlett-Packard began offering a “printing payback guarantee” which promises consumers a check if its printing solutions don’t deliver the recommended cost savings in a year. Earlier this month, Sears launched its “Buyer Protection Program,” which lets buyers keep an appliance purchased for more than $399 with a Sears card if the consumer loses his or her job.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in