Brands Reach for Higher Ground

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

“Rethink possible,” AT&T’s new image campaign, includes a spot that brings a child’s drawings to life and a voiceover asking, “Remember when you were 5 and anything was possible?” Another, to tout its coverage, shows buildings around the country being covered with orange fabric.

It’s a significantly gentler approach than the company’s prior campaign starring Luke Wilson, which detailed the specifics of its wireless coverage and locked it in an aggressive fight with Verizon (which has been using a map graphic to knock AT&T).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in