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LOS ANGELES Entertainment and sports marketing executive Paul Sewell is taking on a new role as president of Los Angeles-based integrated marketing agency BrandEntertain. The 20-year industry vet will oversee the firm’s brand-driven media projects, which include developing 360-degree original programming for TV, Web, mobile, live events and other platforms.
One of his first projects will be leading the brand integration effort for Because It’s Family, a sitcom being produced by Image Orthicon Productions. This is not your father’s product placement deal: The 30-minute show, which is still being cast (for talent and brands) is built around the concept of “brand cast integration,” in which opportunities exist for brand expression through various cast members.
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