Boutique Game Studio uCool Looks to Capture New Players With This Super Bowl Spot

15-second ad features mobile hit Heroes Charge

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A boutique player in gaming is looking to make a big splash with its first Super Bowl commercial, even if it is only 15 seconds long.

The company, uCool, will show an ad for its first mobile game, Heroes Charge, which came out in October and quickly became uCool's biggest-selling game. The company's other games are Tynon, Evony and Commanders of Evony.

The ad was created internally. The game maker was a late entrant in the game, and NBC has yet to tell the company what quarter the ad runs.

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