The Bloom Agency has won a marketing assignment from FNB Financial Services Corp.
The Winston-Salem, N.C., shop bested five in-state rivals from Raleigh, Charlotte and the Triad market. Billings are undisclosed.
Bloom will develop positioning strategies, marketing communications and 2002 annual reports for three of the Reidsville, N.C.-based client's units: FNB Southeast, FNB Southeast Mortgage Corp. and FNB Southeast Investment Services.
"We won this because of our expertise in financial marketing, as well as our ability to handle all aspects of the plan," said agency president Art Bloom.
The work also involves developing sales incentive and training programs and providing investor and public relations.