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NEW YORK David Beckham and three other stars from Major League Soccer will be featured in a campaign for Panasonic and retailer Best Buy that breaks this weekend.
The effort will be entirely in Spanish as it aims to drive Hispanic consumers who are fans of soccer, and the MLS in particular, to Best Buy locations. Creative, via La Comunidad, Miami, Best Buy’s lead Hispanic agency, also stars Cuauhtemoc Blanco (Chicago Fire), Davino (FC Dallas) and Juan Pablo Angel (New York Red Bulls).
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