Bobby Pearce has been named chief creative officer of Omnicom's BBDO in Atlanta, promoted from ecd.
In this expanded role, he is tasked with creative leadership and oversight for all of the agency's accounts.
"Bobby has been a key driver of our recent agency success," said Chris Hall, agency president and CEO. "He's produced a boatload of great work, helped solidify client relationships, been a mentor and a coach to everyone in our creative department. There is nothing cooler than getting to reward and promote from within your own ranks."
Pearce joined the shop in 2009, mainly leading creative development on AT&T, notably the current high-profile campaign with Luke Wilson. He also spearheaded REI's first television campaign and participated in the shop's successful effort to win the Florida Department of Citrus account.
Prior to BBDO, Pearce had his own shop Damman Pearce, and his brand experience also includes BMW, Budweiser, Saturn and Citibank.
Pearce will work closely with Bill Pauls and Kyle Lewis, both ecds at BBDO Atlanta.