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The request for proposals that Bacardi USA distributed to interested agencies in the company’s U.S. media review is due back in the next few weeks, according to sources.
Yes, Bacardi’s review is in its early stages. Still, the maker of rum, vodka and gin expects to complete its search by the end of March. Ark Advisors in New York is managing the process.
Bacardi plans to spend $130 million in media this year, according to the RFP.
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