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Axe has enjoyed such a positive reaction to its "Find Your Magic" campaign, launched earlier this month, that it's bringing a 30-second version of the anthem TV commercial to the Super Bowl.
After years of most appealing to bros with comical—often derided as sexist—ads about how Axe would turn them into chick magnets, the Unilever brand unleashed a more grown-up take on masculinity with "Find Your Magic," created by 72andSunny in Amsterdam.
The new work is all about shedding traditional notions of masculinity and embracing one's individual sense of how to be a man.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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