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Automotive BMW Western Dealers, Ford Motor Co.’s Ford (JWT) Volvo (Euro RSCG)
SEAT (Spain) Lincoln-Mercury, Jaguar, Volkswagen (Arnold)
Land Rover (Y&R)
Fast food Domino’s (JWT) McDonald’s regional,
Boston Market (Arnold)
Packaged goods P&G’s Mr. Clean Reckitt’s Lysol (JWT) Reckitt’s Resolve,
P&G’s Pantene Unilever’s Suave (Ogilvy); Thermasilk (JWT) Vanish (Euro)
P&G’s Zest Unilever Dove (Ogilvy); Caress (JWT)
Colgate’s Irish Spring (Y&R)
Telecom BellSouth, Nokia AT&T (Y&R); AT&T Wireless (Ogilvy) Worldcom/MCI (Euro)
Retail (Y&R, Ogilvy)
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