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Bypassing the agency it has worked with for more than 25 years, Toyota Motor Sales USA has selected the San Francisco office of U.K. boutique Attik to launch its youth-oriented Scion model.
Plans call for the car to be offered exclusively at Toyota dealerships in California beginning in June 2003, with a national rollout slated for a year later. A budget for the Scion introduction was undisclosed.
Although longtime Toyota shop Saatchi & Saatchi of Torrance, Calif.,
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