Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Internet phone company Vonage has selected Havas siblings Arnold and Media Planning Group to handle its ad account following a review, the agencies confirmed.
Boston-based Arnold will handle creative chores mainly through its interactive division, while MPG adds traditional media buying, with its Media Contacts group handling online media chores.
The budget is approximately $75 million, with about half of that amount earmarked for online initiatives.
Arnold president Fran Kelly in a statement said the win “represents Arnold’s forward-thinking approach, which is media neutral and measurable to address client objectives.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in