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BOSTON Havas’ Arnold said it has hired Reginald Osborne as svp, group director of multicultural marketing.
Reporting to evp Jon Tracosas, he will focus mainly on the shop’s McDonald’s business. The long-range goal, per Arnold, is to create an integrated capability for diversity marketing across all agency accounts.
“I am excited to be at an agency like Arnold that believes diversity is important culturally and as a resource to better serve clients and consumers in a multi-cultural marketing and communications world,” Osborne said in a statement.
Added Fran Kelly, Arnold’s CEO: “The world we live in and market in is growing increasingly diverse.
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