Apple Needs a Fresh Marketing Vision, and We Have Some Ideas

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It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices. Every plucky exchange between pitchmen Justin Long and John Hodgman was greeted with bouquets. Every new iPhone spot earned praise for deftly fusing product functionality with consumer desire.

But lately, Apple’s marketing genius has fallen far from the tree, losing its lustre just as the company’s iconic image has dimmed in an aggressively competitive marketplace.

Much has already been made of the brand’s perceived weaknesses in the wake of founder Steve Jobs’ death.

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