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This latest work for Amp energy drink from BBDO introduces the deep, even existential tagline, “Before every moment, there is a moment.” Let’s think about that for a moment (or the moment before that moment). Wow, we could be here all day if we keep backing up our brains like that.
Seriously, this is a new psycho-space — the anticipation of the thing, rather than just powering through the task at hand.
As ownable moments go, that’s mind-expanding, if a bit hard to process at first.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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