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NEW YORK American Express has ramped up its joint online coverage of the 2008 U.S. Open tennis championships with the United States Tennis Association.
This is the second year the two organizations have combined to co-produce a highlights program throughout the two-week run of the grand slam tournament.
The coverage this year consists of hourly online highlights for tennis fans. Last year, the program consisted of a half-hour daily update. The programming move is a direct result of what AmEx has seen in sports coverage of viewers migrating more to the Web, said Jessica Igoe, director of global sponsorship at AmEx.
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