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That was fast. Shortly after final presentations late last week, American Eagle Outfitters has selected the team of Arnold and MediaCom to handle its global business, according to sources.
Account revenue is estimated at $2 million. The selection capped a three-month review in which the teams of Deutsch and Initiative and Leo Burnett and Starcom were the other finalists.
After years of working with different agencies in different regions, American Eagle is shifting toward a global agency model.
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