BOSTON Allen & Gerritsen, an independent striving to stay competitive in an increasingly complex and specialized marketplace, has launched two new areas of expertise.
Graham Nelson has joined the shop in Watertown, Mass., as vp, digital incubator, from Interpublic-owned DraftFCB's West Coast operations, where he was a vp guiding CRM and related activities.
Separately, Chris Donnelly has joined A&G as managing director of brand promotions, leading efforts in experiential, partnership and field marketing. Donnelly for a decade has helmed Geiger Donnelly Marketing, which was recently acquired by NMA Entertainment & Marketing. He has frequently consulted to A&G.
Both units will pursue their own accounts as well as service existing agency clients.
"Marketers with large budgets expect one-stop shopping when it comes to an agency's offerings, but many regional or mid-size marketers still work with a number of different specialized agencies. A&G is the solution," said Andrew Graff, CEO of A&G. "In today's media fragmented landscape, every marketer needs to have a digital and a promotions strategy, which is why we are heavily investing our resources into these areas of growth."
A&G ranks among New England's largest independents with $110 million in overall billings and clients such as Bright Horizons Family Solutions, the Boston Celtics, Cybex, Hannaford and MFS Investment Management.