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LOS ANGELES-Financially troubled global graphics software firm Micrografx has discharged interactive agency Think New Ideas as a cost-saving measure, said Think president Larry Kopald.
The Richardson, Texas-based company, which hired Think’s Los Angeles office seven months ago to develop and integrate a global marketing and communications program, is not expected to look for another agency. Billings were about $1 million last year, down more than half from 1997, according to Competitive Media Reporting. Client executives could not be reached at press time.
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