Agency Stages the Most Charming Car Wreck Ever in an Ad for Chamomile Tea

DLV BBDO's lovely set piece

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IDEA: TV commercials frozen in time, with a camera moving through and surveying the scene, have an undeniable charm and style. Even the horror of Philips' ultra-violent "Carousel" spot was rendered beautiful that way.

Now, we have an ad from Italy that's much smaller and quieter but in some ways no less magical—a journey in a single take through the stillness of a family living room, where some sort of accident has apparently taken place. By the end, though, we realize the overturned car and splayed-out child are victims of a benevolent force—the soporific powers of Sognid'oro chamomile tea.

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