Adweek's Super Bowl Rewind: 27 Spots Break 1 Million Mark on YouTube | Adweek Adweek's Super Bowl Rewind: 27 Spots Break 1 Million Mark on YouTube | Adweek
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Adweek's Super Bowl Rewind: 27 Spots Break 1 Million Mark on YouTube

Acura leads the pack, followed by Honda and Volkswagen

Topics:

Super Bowl, Youtube

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About the Author

Tim Nudd is Senior Editor (Creative) for Adweek.

Five days after Super Bowl XLVI, here's our (probably) last word on this year's commercials—a trove of data on how the spots are doing on YouTube.

Partnering with Adweek for this Super Bowl rewind feature, YouTube says searches for the term "super bowl" on its site were 156 percent higher this year than in 2011. Remarkably, Super Bowl ads—either the teasers or the full spots—were watched more than 30 million times on YouTube before this year's game even kicked off. That's a testament to just how many advertisers went for the pre-game buzz this time around by posting content earlier than ever.

On game day, the most popular commercials in terms of Google searches were ads from Acura, GoDaddy and M&M's, The Avengers movie trailer and Chrysler's spot featuring Clint Eastwood.

Then there's the million-view club. Twenty-seven spots (teasers or full ads) reached at least 1 million views within 72 hours of the end of Super Bowl XLVI. You can see those commercials below, from lowest view count to highest. That's followed by a lengthier chart of view counts for the top YouTube clips posted by Super Bowl advertisers through Feb. 8.

BRIDGESTONE • Performance Football27

Created: 2/5/12
Views through Feb. 8: 1,102,316

HYUNDAI • All For One26

Created: 1/24/12
Views through Feb. 8: 1,160,126

CHEVROLET • Stunt Anthem25

Created: 1/27/12
Views through Feb. 8: 1,431,266

TELEFLORA • Adriana24

Created: 2/2/12
Views through Feb. 8: 1,442,659

BRIDGESTONE • Performance Basketball23

Created: 2/5/12
Views through Feb. 8: 1,468,332

SAMSUNG • Thing Called Love22

Created: 2/1/12
Views through Feb. 8: 1,570,989

HYUNDAI • Cheetah21

Created: 1/24/12
Views through Feb. 8: 1,655,482

TOYOTA • Connections20

Created: 1/30/12
Views through Feb. 8: 1,664,091

BRIDGESTONE • Performance Balls and Puck (Teaser)19

Created: 1/25/12
Views through Feb. 8: 1,666,374

H&M • David Beckham18

Created: 1/26/12
Views through Feb. 8: 2,032,750

M&M's • Just My Shell17

Created: 2/1/12
Views through Feb. 8: 2,044,290

KIA • A Dream Car. For Real Life. (Extended Version)16

Created: 2/1/12
Views through Feb. 8: 2,053,131

CHEVROLET • Happy Grad15

Created: 1/19/12
Views through Feb. 8: 2,351,666

MARVEL • The Avengers (Extended Version)14

Created: 2/3/12
Views through Feb. 8: 2,948,079

KIA • A Dream Car. For Real Life. (Teaser)13

Created: 1/31/12
Views through Feb. 8: 3,004,785

HYUNDAI • Think Fast12

Created: 1/24/12
Views through Feb. 8: 3,052,403

DANNON OIKOS • The Tease11

Created: 2/1/12
Views through Feb. 8: 3,094,956

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